Field notes
Practical writing on app analytics for subscription revenue tracking—not product marketing.
MRR names that survive plan renames
Name the revenue intent, not the SKU label—or the next pricing rename breaks every report.
False cliffs in trial conversion charts
A missing payment-success event can invent a conversion drop that the cohort never caused.
GMT windows and renewal markers
Subscription KPIs and cash reports can move when clocks and renewal tags move—not when revenue does.
What this practice will not sell
Expect clearer subscription revenue decisions—not a managed dashboard subscription.