App analytics
Subscription Revenue Baseline Audit
A structured review of how your app emits billing and subscription events—so revenue reviews share one trustworthy MRR and churn picture.
£14,800 · 10 business days
Finance and product often hold three conflicting views of the same month: a billing export, an analytics MRR chart, and a spreadsheet that never agreed on trial windows. The Baseline Audit inventories those sources against the subscription decisions you actually make in weekly revenue reviews.
We map which app events, invoice states, and renewal markers feed each reported revenue KPI. Gaps, duplicate definitions, and labels that drift after plan changes are ranked by how much they distort leadership conversations.
You receive a written gap report, a prioritized repair list, and ownership notes so the next pricing rename does not reopen the same blind spots. We do not install a new vendor or operate your billing stack.
Typically included
- Source inventory across app and billing tools
- MRR-to-signal mapping
- Prioritized gap report
- Ownership and update rules