App analytics
MRR Signal Blueprint
Define the smallest set of app signals that explain new MRR, expansion, contraction, and churn during subscription reporting cycles.
£19,600 · 12 business days
When every screen emits dozens of events, subscription revenue reporting collapses into noise. MRR Signal Blueprint starts from the finance questions that matter in monthly reviews, then works backward to the few app events and properties that can explain revenue movement.
We interview revenue owners and product leads, walk one critical subscription path from trial to paid renewal, and publish naming rules that keep web, iOS, and Android labels comparable.
Deliverables include a canonical metric catalogue, a path definition for billing QA, and a short memo separating measurement noise from genuine revenue change.
Typically included
- Subscription-path walkthrough
- Canonical metric catalogue
- Billing QA checklist
- Noise-versus-revenue memo