App analytics

Cohort-to-Cash Reconciliation

Rebuild a disputed reporting window from raw app history, invoice markers, and identity continuity so the revenue review rests on evidence.

£23,400 · 3-week study

Analytics charts displayed on a computer monitor

Revenue reviews stall when charts disagree about when cash arrived. Timezone mishandling, identity merges, and missing renewal tags invent cliffs that never happened in the ledger.

This study rebuilds the reporting window from raw event history for one agreed cohort or billing range, checks identity continuity across platforms, and tests trial behaviours against cash collected.

You leave with a corrected timeline, a list of artefacts to stop celebrating, and a reusable outline your analysts can maintain after we leave.

Typically included

  • Raw-history timeline rebuild
  • Identity continuity checks
  • Artefact shortlist
  • Analyst handoff outline